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XMLAn advertisement is submitted
as a simple XML document, describing the characteristics of the
offered service and business rules that govern the circumstances in which
it will be offered.
Configuration rules can also be
provided, that will personalise the offered service according to the
characteristics and requirements of individual customers on a "query
by query" basis.
Rich query information structures
can be simply navigated with XPath expressions in advertisement business
and configuration rules.
Different XML standards can be
handled by the system, according to the type of advertisement being
placed, making
it easy to develop systems that support standards from different
industries or countries.
Transmission of the advertisement
xml can be secured via SSL with either basic or mutual authentication.
© Matching Systems 2007 Ltd., July 2007