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The Matching Systems Engine
Click on the elements of the diagram for a more detailed explanation of how it works.

Ad XML
Ad Parser
Query XML
Query Parser
In-Plugins
Core Engine
External Data
Out-Plugins
Result Writer
Result XML

 

 

Advertisement XML

An advertisement is submitted as a simple XML document, describing the characteristics of the offered service and business rules that govern the circumstances in which it will be offered.

Configuration rules can also be provided, that will personalise the offered service according to the characteristics and requirements of individual customers on a "query by query" basis.  

Rich query information structures can be simply navigated with XPath expressions in advertisement business and configuration rules.

Different XML standards can be handled by the system, according to the type of advertisement being placed, making it easy to develop systems that support standards from different industries or countries.

Transmission of the advertisement xml can be secured via SSL with either basic or mutual authentication.

 

© Matching Systems 2007 Ltd., July 2007