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The Matching Systems Engine
Click on the elements of the diagram for a more detailed explanation of how it works.

Ad XML
Ad Parser
Query XML
Query Parser
In-Plugins
Core Engine
External Data
Out-Plugins
Result Writer
Result XML

 

 

Advertisement Parser

The advertisement parser is a plug-in component that receives the xml representation of an advertisement and converts it into an efficient executable representation.  Different parsers can be provided to handle different types of advertisement - in this way multiple xml standards can be supported by a single matching engine.

 

© Matching Systems 2007 Ltd., July 2007