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The Matching Systems
Engine Click on the elements of the diagram for a more detailed explanation of how it works. |
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 External
Data
External information, such as customer databases, existing operational systems or even other Matching Systems Engines, can be easily integrated into the matching process. Such systems can be accessed at different stages of the process - immediately prior to matching, via an In-Plugin, during the matching process to provide up-to-date descriptive characteristics of advertisements, or post matching, via an Out-Plugin. In each case, access to external information is via a simple call to a supplied java method. Information from queries and advertisements can also be passed out as parameters, facilitating the precise tailoring of offers to suit the individual characteristics of customers.
© Matching Systems 2007 Ltd., July 2007 |
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